Your local SEO specialist who brings you customers from Google
Most small service businesses are invisible to the people searching for them. You show up on page three while a competitor with worse reviews takes the calls. I fix that. I do local SEO for med spas, dentists, plumbers, realtors, and other service businesses that want more calls and bookings, not a nicer-looking dashboard.
Who I Help
Local businesses that rely on Google to bring in customers. From established clinics to growing home-service companies, if you depend on local customers, I can help you get found.
Medical aesthetics
med spas and aesthetic clinics
Dental
dental practices and clinics
Plumbing
plumbers and home service providers
Real estate
realtors and agents
Legal, cleaning, roofing
and other service businesses
Why most local businesses stay invisible on Google
You rank on Google Maps only when someone already knows your name. People who don’t know you yet search “dentist near me” or “med spa near me” and find your competitors. The real problem isn’t your service. It’s that your online marketing isn’t turning into customers.
Five things usually going wrong:
- Poor visibility. You don't show up when people search for what you do
- Low-converting traffic. The people who find you aren't the right ones
- No content strategy. Nothing on your site answers the questions customers ask
- Weak Google presence. Your profile and listings don't earn trust
- SEO aimed at rankings, not customers. You're chasing metrics instead of calls
How I turn Google into a customer source
I make Google understand three things about your business: what you do, where you serve, and why you’re the better choice. Then I do the work to get you in front of the people searching for it.
What that looks like:
Data-backed insight from analytics and competitor research
Campaigns built around how customers actually search
Long-term content that answers real questions
Reporting through Search Console and Google Analytics, in plain language
Why work with The SEO Pastor
I treat every client like a long-term partner, not a project. You get clarity on what I’m doing, why, and what it’s producing. Three reasons clients stay:
- Overseas experience. I've worked with businesses across different markets, not just one
- A real professional, not automation. Strategies come from experience, not a templated system
- Transparent reporting. You see the same numbers I see, no vanity metrics
The local SEO services I offer
Eleven services, all aimed at one outcome: more customers from Google. Each one is covered in detail on the services page.
Local SEO Audit
a full review of where you rank, where you don't, and why
Google Business Profile Optimization
the profile that decides whether you show up in the local map pack
Keyword Research
the exact phrases your customers type when they're ready to buy
On-Page SEO
titles, headings, and content built around those phrases
Local Business Citation Management
a consistent name, address, and phone across the web
Reputation And Reviews Management
more reviews, answered properly, so you look like the safe choice
Content Creation
pages and posts that answer real questions
Link Building
local links that signal trust to Google
Technical SEO
a site that loads fast and gets crawled correctly
Track And Report Local Rankings
plain reporting on where you stand
Competitor Analysis
what your competitors do and where they're beatable
The Process
Five steps, no mystery:
Audit
I start with your whole local presence: your website, your Google Business Profile, your listings, and your competitors. The goal is to find the exact spots where you're losing customers, not to hand you a generic report.
Strategy
Then I build a plan around the calls and bookings you actually want, not vanity rankings. Every recommendation ties back to your business and your market.
Implementation
I do the work myself: optimizing your profile, fixing your on-page content, cleaning up citations, and building the local signals Google trusts. You see exactly what changed and why.
Tracking
We measure what matters with Search Console, Google Analytics, and rank tracking. You get plain-language reports on rankings, calls, and bookings, so you always know where you stand.
Growth
SEO is not a one-time fix. I keep what's working, cut what isn't, and refine the strategy month over month as your market shifts.
Not Sure Where to Start?
Get a free local SEO audit. You’ll see where your business shows up, where it’s missing, and what to fix first. No obligation.
Based in the Philippines, working with businesses abroad
I’m based in the Philippines, but most of my clients are service businesses in the US, Australia, and the UK. Local SEO works the same everywhere. What changes is the competition, the audience, and how it’s executed. I bring the same discipline to every market.
Why a dedicated consultant instead of a large agency
Large agencies often assign junior staff, use templated strategies, and treat your account as a number. With me, you work directly with the strategist. You get local market understanding, data-backed decisions, clear communication, and ethical, white-hat practices. This is focused search optimization, not mass-produced marketing.
Who this is not for
I’m not the right fit for everyone, and that’s fine. I don’t work with businesses that:
- Expect overnight rankings
- Want shortcuts or black-hat tactics
- Aren’t willing to commit to long-term growth
Sustainable search visibility takes consistent, strategic work. If that’s what you’re ready for, I can help.
Meet your specialist
I’m Jumel Recaplaza, the local SEO specialist behind The SEO Pastor. For over five years I’ve helped service businesses in the US, Australia, and the UK turn Google into a steady source of calls and bookings.
I work white-hat, report in plain language, and treat every client like a long-term partner. My background in filmmaking, photography, and design means I pay attention to the small details most SEO providers miss, from your Google Business Profile to the words on your service pages.
Frequently Asked Questions
What does a local SEO specialist do?
A local SEO specialist improves your visibility in Google Maps and local search so people near you can find and contact your business.
How long until I see results?
Most local SEO work shows movement in 90 to 180 days. Some things, like a fixed Google Business Profile, show up sooner.
Do you work with businesses outside the Philippines?
Yes. Most of my clients are service businesses in the US, Australia, and the UK.
Is local SEO still effective?
Yes. It’s how nearby customers find you when they’re ready to buy, and it compounds over time in a way paid ads don’t.
Ready to get more customers from Google?
Find out how your business performs locally and what’s holding it back. Start with a free audit.
Local SEO for service businesses that want more calls and bookings from Google.
Services
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