How Much Does a Website Cost in the Philippines? A 2026 Pricing Guide
A business website in the Philippines costs PHP 25,000 to PHP 250,000+, depending on page count, design complexity, and functionality. A simple 5-page brochure site runs PHP 25,000 to PHP 35,000. A landing page starts at PHP 15,000. A custom business website with SEO and copywriting ranges from PHP 35,000 to PHP 80,000. An e-commerce store with product listings starts at PHP 80,000 and can reach PHP 250,000 or more.
That is the short answer. The rest of this post explains what you actually get at each price point, what drives costs up (or down), and how to budget for a website without getting blindsided by hidden expenses.
If you are a business owner trying to figure out what a website should cost, this is the guide I wish existed when my clients first started asking.
Key Takeaways
- A business website costs PHP 25,000 to PHP 250,000+. The price depends on pages, design complexity, SEO, and copywriting.
- Annual ownership costs add PHP 9,500 to PHP 37,500. Hosting, domain, SSL, maintenance, and content updates are ongoing expenses.
- E-commerce stores start at PHP 80,000 and climb with product count, payment gateways, and custom features.
- A cheap site that generates leads is better than an expensive one nobody visits. Build with SEO from the start.
Website Pricing Tiers: What You Get at Each Level
Every website project fits into one of four tiers. The price difference is not just about page count. It is about how much strategy, writing, and technical work goes into the final product.
| Tier | Type | Pages | Typical Features | Price Range (PHP) |
|---|---|---|---|---|
| Basic | Brochure / Info Site | 3 to 5 | Home, About, Services, Contact, mobile-responsive design, basic contact form | 25,000 to 35,000 |
| Standard | Business Website | 5 to 10 | Everything in Basic plus blog setup, on-page SEO, social media integration, Google Maps embed, basic speed optimization | 35,000 to 80,000 |
| Advanced | Custom Business Site | 10 to 20 | Everything in Standard plus custom layouts, advanced SEO, professional copywriting, lead capture forms, analytics integration, LMS/booking features | 80,000 to 150,000 |
| E-Commerce | Online Store | 15+ | Product listings, shopping cart, payment gateway (GCash, Maya, credit card), inventory management, order tracking, shipping calculator | 80,000 to 250,000+ |
Important: These ranges cover design and development only. Hosting, domain, and ongoing maintenance are separate. I cover those in the hidden costs section below.
Basic Tier: The Brochure Site (PHP 25,000 to PHP 35,000)
A brochure site is exactly what it sounds like. Your business information lives online. People find you on Google, read about your services, and contact you. This tier includes 3 to 5 pages, mobile-responsive design, a contact form, basic on-page SEO, and a WordPress install. Good for restaurants, barbershops, small clinics, and local service providers.
Standard Tier: The Business Website (PHP 35,000 to PHP 80,000)
This is where most small to mid-size businesses land. Additional features: blog setup, keyword research and on-page SEO across all pages, social media integration, Google Maps embed, speed optimization, and a second round of design revisions.
Advanced Tier: The Custom Business Site (PHP 80,000 to PHP 150,000)
Custom page layouts, professional copywriting for all key pages, advanced on-page and technical SEO, lead capture forms, Google Analytics and Search Console setup, LMS or booking/calendar features, and third-party API integrations.
E-Commerce Tier: The Online Store (PHP 80,000 to PHP 250,000+)
Product listing pages with categories and filters, shopping cart and checkout flow, payment gateway integration (GCash, Maya, credit/debit cards, bank transfer), inventory management, order tracking, customer accounts, and SSL security.
What Affects the Price of a Website
1. Number of Pages
More pages means more design work, more content, and more time. Typical page cost: Brochure pages PHP 3,000-5,000 per page. Custom-designed pages PHP 5,000-8,000 per page. Complex functional pages PHP 8,000-15,000 per page.
2. Design Complexity
Template-based design costs less. Custom illustrations, unique layouts, brand identity work, and animation increase cost.
3. SEO Work
Keyword research, title tags and meta descriptions, heading structure, image compression and alt text, internal linking, Google Search Console setup, and schema markup. A website without SEO is a storefront on a road nobody drives on. For a complete walkthrough of what goes into building a site that ranks, see my web design and development services.
4. Copywriting
A 5-page website needs roughly 1,500 to 2,500 words of original copy. Professional copywriting adds PHP 8,000 to PHP 25,000.
5. Functionality and Integrations
| Feature | Estimated Added Cost (PHP) |
|---|---|
| Booking/appointment system | 5,000 to 15,000 |
| Multi-language support | 8,000 to 20,000 |
| Membership/login area | 10,000 to 25,000 |
| Learning management system (LMS) | 20,000 to 50,000 |
| CRM integration | 5,000 to 15,000 |
| Custom post types (portfolio, team, testimonials) | 3,000 to 8,000 each |
| Advanced contact forms with conditional logic | 3,000 to 7,000 |
Freelance Web Designer vs Agency: Pricing Compared
Agency Pricing
PHP 80,000 to PHP 300,000+ for a business website. You get a full team, faster turnaround on large builds, broader expertise, and established processes. Trade-off: higher cost, less direct communication.
Freelance Pricing
PHP 25,000 to PHP 150,000 for a business website. You get lower cost, direct communication, faster turnaround on small to medium projects, and flexibility. Trade-off: no backup, one person handles everything.
Choose an agency if your budget is PHP 100,000+ and you need a large, complex site.
Choose a freelancer if your project is small to medium (3-15 pages) and you want direct communication. The question is not who charges less. It is who can deliver the result you need.
Hidden Costs of Owning a Website
Annual Cost Summary
| Expense | Annual Range (PHP) |
|---|---|
| Domain name | 500 to 1,500 |
| Web hosting | 2,000 to 8,000 |
| SSL certificate | 0 to 3,000 |
| Maintenance | 5,000 to 15,000 |
| Content updates | 2,000 to 10,000 |
| Total Annual Estimated Cost | 9,500 to 37,500 |
A website is not a one-time purchase. It is an asset that needs upkeep. Budget for it the way you budget for rent or utilities.
What a Website Actually Costs You
The real cost of a website is not the build fee. It is what happens after launch. A PHP 25,000 website that brings in PHP 50,000 a month in new business is cheap. A PHP 150,000 website that sits there and does nothing is expensive. The better question is: what will this website do for my business?
If your website generates leads, books appointments, or sells products, it pays for itself. If it does not do those things, it does not matter how little you paid. This is why every website should be built with SEO built in from the start. Revisit the pricing tiers above to match your needs to the right budget level.
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About the Author
Jude Pudlao is a freelance web designer and SEO specialist based in Baguio City, Philippines. He builds WordPress websites for small businesses that need to get found on Google and convert visitors into customers.
His work combines design, development, and search optimization so his clients get websites that look professional and actually perform.
Let's work together.
Over 6 years of experience. Results you can measure. Websites that do the selling for you.
Frequently Asked Questions
How much does a 5-page website cost in the Philippines?
PHP 25,000 to PHP 35,000 for a basic brochure design and PHP 35,000 to PHP 80,000 for a site with custom design, SEO, and professional copywriting.
How much does an e-commerce website cost in the Philippines?
PHP 80,000 to PHP 250,000+ depending on product count, payment gateways, and custom features.
How much does a WordPress website cost in the Philippines?
PHP 25,000 to PHP 80,000 for a standard business site. WordPress itself is free. You pay for design, development, content, and SEO.
Should I hire a freelance web designer or an agency?
Hire a freelancer if your project is 3-15 pages, budget is under PHP 100,000, and you want direct communication. Hire an agency for larger, more complex projects.
How long does it take to build a business website?
3 to 6 weeks for a standard 5-10 page site. 6 to 12 weeks for e-commerce.
Ready to Start Your Website Project?
Every project starts with a free consultation. No pressure. Just honest conversation about what is possible at your price point.